TECC Technical Assistance Portfolio 2023-2024

Leadership in Equity Action & Development (LEAD)

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What You Can Do: + Join the Tobacco Coalition at your local Public Health Department + Support local laws that prevent tobacco companies from targeting Black people with special discounts or advertising + Reach out to the African American Family and Cultural Center or the LEAD Project about how you can be involved in the fight against the tobacco industry For more information on how you can help make a change, contact:

The Deadly Tobacco Influencer

The tobacco industry has worked hard to be a part of Black communities. Tobacco companies support Black organizations, sponsor

events, and spend millions of dollars on advertising in Black neighborhoods. For example: • There are more ads for cheap tobacco in Black neighborhoods. 1 • The average prices for the cheapest packs of cigarettes and single cigars are lower in Black Communities. 1 As a result, tobacco addiction has had a devastating impact on Black people in the U.S. Black men have the highest rates

healthcollaborative.org/lead @lead.equity.action

References 1. Tobacco Free CA. Story of Inequity: African American/Black. 2019. https://tobaccofreeca.com/story-of-inequity/african american-black/. [Accessed 11/2021]. 2. Centers for Disease Control and Prevention. African American Men and Lung Cancer. 2021. www.cdc.gov/cancer/lung/basic_ info/african-american-infographic.htm#ShareableGraphics. [Accessed 11/2021]. 3. Centers for Disease Control and Prevention. African American and Tobacco Use. 2020. www.cdc.gov/tobacco/disparities/ african-americans/index.htm . [Accessed 11/2021]. © 2023. California Department of Public Health. Funded under contract #20-10377.

of lung cancer in the U.S. Lung cancers are mostly caused by smoking. 2 Tobacco is a major cause of heart disease, cancer, and stroke , which are the three leading causes of deaths for African Americans in the U.S. 3

TECC Portfolio 2023 - 2024

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