TECC-Case-Study-UIHS-25-0206

Conclusion This case study on UIHS’ NATIVE Tobacco Project educational campaign focused on pregnancy and commercial tobacco use and highlights several best practices for educational material development While this work does not represent all Tribal populations in California, it provides guidance and best practices specific to UIHS’ local Tribal populations in Northern California that may be of value to others Woven throughout the development process were the voices, perspectives, and participation of the Tribal community, including UIHS staff, Tribal leadership, and community members* Their input and feedback helped ensure cultural relevance, respectfulness, and relatability of both the visual elements and written components of the educational materials Moreover, the inclusion of photos of local community members, rather than stock photos, helped

catch people’s attention and enhance engagement with the posters Details like the inclusion of Tribal designs, the focus on intergenerational connection, and distinguishing commercial tobacco from sacred tobacco were key considerations that helped tailor the materials to Tribal populations and underscore that these materials were made for them These posters resonate with the local community, demonstrate respectfulness, and convey a sense of empowerment to pregnant women to make a healthy lifestyle choice for themselves, their babies, and their community Overall, UIHS’ experience with developing these campaign materials offers an insightful learning opportunity for other commercial tobacco prevention projects and contributes to the evidence base for the importance of developing culturally relevant educational materials

* UIHS’s centering of the Tribal community in their educational material development process is informed by their organization’s purpose and core philosophy of Ko’lha koom’ ma. More details can be found on their website: https://unitedindianhealthservices.org/our-story/

Source 1. California Department of Public Health. (2024). Tobacco-Related Disparity Indicators Dashboard. https://www.cdph.ca.gov/Programs/CCDPHP/DCDIC/CTCB/Pages/Tobacco-Related-Disparity- Indicators-Dashboard.aspx

6

1-E-3 Material Development Process Case Study Summary | United Indian Health Services, 2023-2024