TECC-Case-Study-UIHS-25-0206

Key Findings

Format

Visual Elements

Case study participants explained that posters are: + A “powerful” and longstanding format for promoting health messages among Tribal populations thanks to their visual focus and usability in low-tech environments + Adaptable for use across various mediums, including billboards, handouts, and social media, and they can be easily shared with non-Tribal organizations who serve Tribal populations (eg, county health department)

Case study participants shared that:

+ Canva is a user-friendly tool for creating posters + Using photos that feature local community members is a strength of the materials because they represent Tribal populations and are also recognizable and known by many community members, which increases interest, relevance, trustworthiness, and connection Viewers can see themselves in the materials and feel that their community believes in the messaging, making it more relatable and persuasive + Including Tribal designs and/or current traditional practices (eg, traditional rattle, Tribal blanket, woven baby basket) is impactful, and emphasizes that the materials were created specifically for Tribal populations and the messages are intended for them

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1-E-3 Material Development Process Case Study Summary | United Indian Health Services, 2023-2024