TECC-Case-Study-UIHS-25-0206

Introduction In California, American Indian and Alaska Native (AI/AN) adults experience higher rates of tobacco use relative to adults of other ethnic/racial groups (158% vs 125% of those 18-64 years of age) AI/AN adults also face higher rates (274%) of recent secondhand tobacco and vape exposure relative to adults of other groups (227%) 1 To address health disparities related to commercial tobacco use and exposure, California Tobacco Prevention Program (CTPP)-funded projects including the Tobacco Education Clearinghouse of California (TECC), a project of ETR, work to engage with programs serving communities that face increased tobacco-related health risks The elevated tobacco-related risks for AI/ AN communities highlights the importance of the work being done by Tribal-serving organizations, including the NATIVE Tobacco

15.8%

12.5%

AI/AN Tobacco Use Rate Age 18-64

Other Ethnic/Racial Groups Tobacco Use Rate Age 18-64

project at United Indian Health Services, Inc (UIHS) Focusing on three educational posters intended for pregnant mothers and their families (see Figures 1–3, pages 2–3) that were developed during a 2021-2022 campaign, the information presented in this case study summary highlights key considerations, activities, and actors in UIHS’s educational material development and decision-making processes that are specific to their Tribal community

1

1-E-3 Material Development Process Case Study Summary | United Indian Health Services, 2023-2024