Future Leaders of America (published October 2025)

Key Findings

Format

Written Content

Case study participants discussed how the brochure format: + Provides ample space for meaningful, descriptive graphics to accompany reduced wording and increase accessibility. + Is versatile and can be shared at in person events, around the community, online, and through social media. + Facilitates face-to-face engagement through its distribution, allowing for conversations about the enclosed information.

Case study participants shared that:

+ Since the original fact card was selected for its alignment with the FLAMA Youth Council’s desired messaging, the team focused on enhancing the material’s accessibility by breaking up the text across the brochure to make it easier to digest and less overwhelming. + Tailoring the material to include information on Carpinteria’s smokefree MUH ordinance, the FLAMA Youth Council’s mission, and community survey data helps evoke a sense of connection and empathy among readers. + Use of the first-person plural, such as “our home,” “our efforts,” and “our mission,” helps pull the reader in and relate to the message. + A Spanish version of the brochure was essential for ensuring community accessibility. Following the completion of the English adaptation a bilingual intern conducted the translation, which was then reviewed alongside the original English version for accuracy by bilingual FLA staff.

“We consider everyone’s educational background and literacy level. We’re trying to make it easy for everyone to understand.”

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1-E-3 Material Development Process Case Study Summary | Future Leaders of America, 2025